Founded in Shanghai by Samuel XU, one of China's best-known yachting journalists and business strategy advisers. Our team holds deep resources across yachting and its adjacent industries. We start from the industry's real problems — in-depth research, professional reporting, and a business model that connects the value chain end to end.
CHAO YACHTING JOURNAL
AMAALA and Shura Island’s marina network illustrates the Red Sea’s bid for winter superyacht cruising, with implications for Chinese owners and coastal destinations.
Read articleBuilt on industry insight: connecting the global yachting industry, working alongside China's regional governments to grow it, helping brands and companies expand, and supporting owners across the life of a boat.
A matrix across China's leading social platforms — WeChat, Douyin, RED, bilibili and more — with original yachting explainers and branded video content.
For regional government bodies, companies along the value chain and yacht brands: strategy consulting, hands-on project support and event delivery — covering strategy, industry reports, professional training, industry forums and international study visits.
Making international brands understood in China, and Chinese brands visible abroad: PR, media relations and signature events.
One-to-one support across the whole ownership cycle: purchase advisory, yard and design-studio selection, management and refit.