ELITE · CONSULTANCY · MEDIA

Life Is Much Better With The Sea

A media, consultancy and events platform for China's yachting industry — building awareness through content, informing decisions through research, and closing the loop through events.

What we do Start a conversation

200,000+

Followers across platforms

45,000,000+

Total video views

55%+

Engagement rate

2019

Media matrix founded

Media matrix, platform data as of October 2025

One company, the full length of the value chain

China's long coastline and countless bays offer exceptional conditions for life on the water, and a growing economy and shipbuilding sector have made marine leisure tourism flourish. The yachting market here now enjoys unprecedented attention — yet how the lifestyle is understood still limits how fast the industry can grow.

CHAO YACHTING is built by people who live this lifestyle, with deep resources across yachting and its adjacent industries. We start from the industry's real problems: in-depth research, professional reporting, and a business model that connects the value chain end to end.

About us

Four lines of business

From awareness to transaction — for international brands entering China, for regional industry development, and for owners across the life of a boat.

Yacht Media

A media matrix across WeChat, Douyin, RED and bilibili — original yachting explainers and branded video content.

Brand Marketing & PR

Making international brands understood in China, and Chinese brands visible abroad: PR, media relations and signature events.

Industry Consultancy

Bespoke market reports, entry strategy and business-model review — plus industry forums and salons for regional partners.

Owner Services

One-to-one support across the whole ownership cycle: purchase advisory, yard and design-studio selection, management and refit.

The media matrix

Half a Wikipedia of the yachting world

We explain yachting in language people actually enjoy — covering yacht and sailing knowledge, boat news, design, elite interviews and owners' stories. For international brands, this is the most effective way into the Mandarin-speaking market.

See the audience data