Media matrix
Your gateway to the Mandarin-speaking market
Half a Wikipedia of the yachting world — sharing maritime knowledge in language people actually enjoy.
200,000+
Followers across platforms
45,000,000+
Total video views
55%+
Engagement and activity rate
Platform data as of October 2025
Two content brands
YACHT ACE
The working encyclopaedia of the yachting industry
YACHT SAM
The most trusted voice on life at sea
Platforms
- WeChat Official Account
- WeChat Channels
- Douyin
- RED (Xiaohongshu)
- bilibili
- Xigua Video
Content strands
- Yacht Knowledge
- Sailing Knowledge
- Boat News
- Yacht Design
- Elite Interview
- Owner's Story
Audience profile
Serving needs that run from lifestyle curiosity to hard commercial decisions.
- Gender
- 80% male / 20% female
- Core age
- 31–40, plus 50 and above
- Who they are
- Second-generation family business and established entrepreneurs
- Top regions
- Guangdong 15.3%, Shanghai 8.4%, Jiangsu, Zhejiang, overseas 4.2%
High-net-worth individuals with genuine purchase intentBrand understanding and expert information to inform a purchase
Yachting industry professionalsAn authoritative channel to communicate expertise and grow the culture
Agents and dealersTracking international brands and product lines for new opportunities in China
Yacht ownersOne-to-one service, and access to the owner community around the platform
Upstream and downstream service providersReading industry trends and shifts in what owners want
Readers who value expertise and want to understand the lifestyleContent that is practical, enjoyable, and worth passing on
How brands work with us
An angle only insiders find
We enter through the brand story, the project or the product itself — persuasion rather than advertising.
Full video production
Brand marks, subtitles, voice-over, effects, transitions, placement and credits.
Multi-platform distribution
Choose the platform mix — reaching both the trade and the wider audience.
Rate card, platform options and availability on request.